The viral, featuring God and God's wife, is very lo-fi, with a Monty Pythonesque kind of humour. How did you come up with this idea?

Writer Markku Rönkkö and I have created all PLUP advertising together. One of these brain storming nights we were thinking of what to do on the "internet advertising" platform. At some point I simply said "What if God is washingall the polluted oceans on earth in his laundry room using PLUP spring water as the detergent?" (Each PLUP-bottle giving 10 Euro cents to cleaning up the Baltic.) Markku then wrote the dialogue. It is in fact an "InternetPlay" as we see it. The "lo-fi" is because you never know what crappy computers people have, and streaming might cause disturbing pauses all along and many times ruins the message in a film that only lasts 25 seconds. Therefore we wanted to drag it out in length and not have super high quality picture be of essence.

If God can do it You can do it!